Currently ECD of Leo Burnett, Beri was recruited to transform the creative reputation of their Activation agency, Arc London in 2012.
In just three years Arc won over 50 major awards including 8 DMA Golds and 4 Silvers, 2 Campaign Big Awards Silvers, 2 IPM Agency of the year titles and MAA Agency of the year.
On top of unprecedented awards success, he has led pitch wins that include Molson Coors, NSPCC, RNLI, Samsung Europe and most recently, The Co-op.
Previously ECD and partner of Billington Cartmell Group, one of the UK’s fastest growing independent agencies. Under Beri’s leadership they were Marketing Magazine’s activation agency of the year three years running, and became the first below the line agency to host BBC’s The Apprentice.
Twitter - @Berisford @LeoBurnettLBN