Jon is a Managing Partner operating with a global remit for Gain Theory, a global consultancy that partners with brands to maximise marketing value.
In his role, Jon helps clients understand how to optimize the value of marketing investments by leveraging market-leading tactics devised through intelligent data, analytics, insight and consultancy. His work in this area has helped leading brands improve new launch forecasting; optimizing the mix between paid, owned and earned media as well as course correction in-campaign.
Jon’s work is committed to delivering insights that are focused towards specific KPIs that can have a real and demonstrable impact on the bottom line and Jon’s high touch consultative approach ensures successful activation in ranges as diverse as retail, financial services, tech brands and entertainment.
Jon worked for 10 years client-side at National Savings, the UK’s largest savings organisation helping them understand business levers through Econometrics (Marketing Mix Modelling) - a statistical modelling technique used to identify and quantify the relationships between sales and the factors that influence them.
Jon holds a bachelor’s degree from Staffordshire University and an MA from the University of East Anglia. As an accomplished author and speaker, Jon has long been an advocate for the proper treatment of clients’ marketing, seeing it as an investment rather than a cost and has published a number of papers demonstrating the real impact of advertising on share price, the ultimate KPI for the C-Suite.
Gain Theory partner with some of the world’s biggest brands including Unilever, Target, Vodafone and Diageo.