Entered by: Brainlabs
Project name: Programmatic Home Improvement
Consumer information brand Which? wanted to drive conversions for its home category: all manner of products from lawnmowers and ironing boards to fridges. This campaign overhauled each aspect of the brand's targeting, smashing the conversion targets and reducing cost per acquisition.
Judges' comment: "This entry tells a great story with great results."
Carling programmatic integrated for Coors Brewers Ltd Brands entered by i2c
Driving Performance with First Party Data for AutoTrader entered by iProspect
How Very.co.uk formed a data-led programmatic strategy to drive new customer acquisition for Shop Direct entered by Infectious Media
Watchfinder | Time to Utilise the Power of Programmatic for Watchfinder entered by Merkle|Periscopix
Poppy Appeal 2015 for The Royal British Legion entered by Merkle|Periscopix