Winner of


Which? Magazine

DS16 Programmatic

Entered by: Brainlabs

Project name: Programmatic Home Improvement

Consumer information brand Which? wanted to drive conversions for its home category: all manner of products from lawnmowers and ironing boards to fridges. This campaign overhauled each aspect of the brand's targeting, smashing the conversion targets and reducing cost per acquisition.

Judges' comment: "This entry tells a great story with great results."



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