Winner of

Personalisation

Monarch

DS16_Personalisation

Entered by: WDMP

Project name: Monarch Holidays Personalised Video

Additional agencies: Idomoo

In 2015 the Monarch Travel Group merged Cosmos Holidays into the main Monarch brand and needed its most valuable customers to stay on board. On a tight budget and with limited available insights, this campaign used RFV analysis to identify key individuals and their holiday preferences, before creating bespoke videos for each. Virtually all who opened their email watched the video to the end and the resulting bookings delivered ROI of £5 for each £1 spent.

Judges' comment: "A memorable approach to personalisation. A simple idea, well executed and with impressive results."

 

Shortlisted

Nectar Personalisation Algorithm for Nectar entered by Nectar 

Multi-channel Kitchen Purchase Personalised Customer Journey for IKEA Russia entered by Quant Marketing

NEC Group's approach to personalisation for NEC Group entered by NEC Group

Building a personalisation targeting engine for the Sparks loyalty proposition for Marks and Spencer Group plc entered by Marks and Spencer Group plc

   

Category Sponsored By

Datatech Analytics