Winner of

Data Professional of the Year

Nathan Ansell, global director, loyalty and customer insight, Marks & Spencer

DS16 Data Professional of the Year

Nathan Ansell has been at the forefront of a landmark project for one of the UK's most established and best-loved retailers. Launching Marks & Spencer's Sparks loyalty scheme required not only innovation - in order to create a value-added scheme that increases customer engagement rather than eroding margins - but also vigilance to protect M&S's substantial brand equity. In its personalised approach, the company has succeeded in developing something with a unique appeal and huge business potential.

 

Shortlisted

Richard Ellwood

Payal Jain

Bobby Gill

Steve Forde

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