Winner of

Data integration

Marks & Spencer

DS16 Data integration

Entered by: Planning-inc

Project name: M&S Sparks: Enhanced Customer Experiences Through Data Integration

Launched in October 2015, Marks & Spencer's Sparks reward programme aimed to provide an experience that would increase customer satisfaction, encourage basket size, boost digital interactions, and drive footfall in store. Underpinning it are personalised offers based on behavioural analytics. Integrating multiple systems onto new platforms has already enabled the delivery of thousands of varied campaigns and offers leading to millions of pounds of incremental revenue.

Judges' comment: "Data integration is about joining disparate data together and utilising it effectively. M&S has done a great job in compiling an all-encompassing data story."

Shortlisted

Carling programmatic integrated for Coors Brewers Ltd Brands entered by i2c

Reframing the rules of out of home planning for Jameson Irish Whiskey for Pernod Ricard UK entered by Havas Media

Beaconing & Mobile App Data Integration for Hammerson entered by Fuel

Sky AdVance by Sky Media for Sky Advance entered by Sky Media

   

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