Winner of

Audience segmentation

The AA and The Benenson Strategy Group

DS16 Audience segmentation
Judges said this was a transformational segmentation project which fed customer insight throughout the organisation.

Shortlisted

The Watershed Moment: Segmenting for Transformation 
The AA and The Benenson Strategy Group

Brakes Audience Segmentation
Aimia

Loyalty Segmentation for eBay
Aimia

Paid Search Audience Segmentation
MoneySuperMarket

Winning Moves for O2
VCCPme

The Garden Club for Wyevale Garden Centres
WDMP