Marketing used to be dominated by talk of ‘big data’ and how it was set to tear the marketing rulebook apart. It was considered a silver bullet for brands to build uber-efficient campaigns.
Fast-forward to 2015 and data is no longer an abstract theory with potential opportunities. It is central to both marketing and business success.
Whether it’s through personalising the customer experience or boosting consumer engagement, brands are using data daily to bring their stories to life…
Join Marketing Week on 10 September as we refocus our annual celebration of data with the inaugural Data Storytelling Conference and Awards (formerly the Data Strategy Awards).
Book your ticket now