Marketing used to be dominated by talk of ‘big data’ and how it was set to tear the marketing rulebook apart. It was considered a silver bullet for brands to build uber-efficient campaigns.
Fast-forward to 2015 and data is no longer an abstract theory with potential opportunities. It is central to both marketing and business success.
Whether it’s through personalising the customer experience or boosting consumer engagement, brands are using data daily to bring their stories to life…
The inaugural Data Storytelling Conference & Awards were held on Thursday 10 September. Congratulations to all the award winners! Read five key takeaways from the conference here, and click here to view the full list of award winners.
View pictures from the Awards ceremony, meet the judges, and more on Marketing Week's Book of the Night.