With over 10 years’ experience in CRM & loyalty, database, email and mobile marketing, Ryan understands how data can be used to ignite creativity. Ryan loves technology, but knows that unless you can use it to make the customer experience more relevant, more engaging, and easier to interact with, there is no point in it.
Ryan was a founding member of RAPP Data in the London agency and has led award-winning projects which integrate store, email, mobile and social channels into connected customer experiences. Following the digital agency role, he moved client-side to help traditional retailers use digital to reconnect with their customers. As Head of CRM, Loyalty & Insight he helped with the turnaround of high street brands Mothercare and Early Learning Centre, and recently joined M&S as Head of CRM & Loyalty.
He has twice been featured in DataIQ’s “100 Most Influential People in Data”, was shortlisted by eConsultancy as “Senior Digital Leader of the Year”, and still tells everyone he meets about it…
Previous experience covers a range of industry sectors with clients including Virgin Media, Barclaycard, Open University, Bacardi, ESPN, Skype, Best Western Hotels, LOVEFiLM, Dixons Retail and Cancer Research UK.