Marketing used to be dominated by talk of ‘big data’ and how it was set to tear the marketing rulebook apart. It was considered a silver bullet for brands to build uber-efficient campaigns.
Fast-forward to 2016 and data is no longer an abstract theory with potential opportunities. It is central to both marketing and business success.
Whether it’s through personalising the customer experience or boosting consumer engagement, brands are using data daily to bring their stories to life…
The Data Storytelling Conference & Awards are returning for a second year on Tuesday 1 November 2016 at The Brewery, London, EC1Y 4SA.
View pictures from the 2015 Awards ceremony, meet the judges, and more on Marketing Week's Book of the Night. Five key takeaways from the conference can be read here, and click here to view the full list of 2015 award winners.